What is a Flat Fee MLS Listing in Florida?
You may have heard real estate investors or other experienced sellers talking about listing on the MLS for a flat fee in Florida. This can be done with a flat fee MLS listing. Instead of paying a traditional real estate agent a 6% commission to list your property on the local MLS, you can use a flat fee MLS listing service to list on the MLS for a flat fee in Florida. This gives your property the exposure it needs to sell while saving you thousands on real estate commission. Instead of paying a 6% commission to a listing agent, you’ll only have to pay a commission to the agent who brings you a buyer. You can offer whatever commission amount you’d like to buyers’ agents, although the most common is 2.5%-3% of the sale price (we recommend offering at least 2.5% for best results).
What is the MLS?
MLS stands for Multiple Listing Service. It is a comprehensive online database of real estate listings and sold property data that is accessible by real estate agents, real estate appraisers, and other qualified individuals. The MLS is also a major source of data for 3rd party websites like Zillow, Trulia, and Realtor.com. There are actually many different MLS that cover different areas. Some are completely independent and others are run by Realtor associations. To learn more about how the MLS works, check out the video below.
Which MLS will my property be listed on?
Your property will be most likely be listed on Stellar MLS (formerly known as My Florida Regional MLS). This is one of the largest MLS in Florida and the country and it covers most of the areas that we service. Unlike other flat fee MLS listing companies in Florida, we only accept listings in areas where we have actual MLS coverage. This allows us to provide our customers with the best service. Here is a map of our flat fee MLS coverage area in Florida. We cover the counties shaded in blue.
*Please note that we only cover the western half of Volusia County (i.e. Deltona, Deland, etc.). We do not cover the eastern half of Volusia County (i.e. Daytona Beach and New Smyrna Beach).
Why does my property need to be listed on the MLS in Florida?
The MLS is the single greatest tool for giving your property the exposure it needs to sell. The majority of potential buyers in your market are working with real estate agents to find a property, and these agents use the MLS almost exclusively to search for properties that meet their buyer’s criteria. By utilizing a flat fee MLS listing in Florida, you can ensure your property is put directly in front of those agents and their buyers.
Your Florida flat fee MLS listing will also be syndicated to hundreds of public websites like Realtor.com and Zillow. When we make a change to your listing on the MLS, all of those websites will automatically update. This saves you hours of the time it would take to manage and update listings on each of those websites by hand.
Do real estate agents avoid flat fee MLS in Florida?
This is a common myth that has been perpetuated by some in the real estate industry. As long as a competitive commission is offered, buyers’ agents are just as happy to sell a property listed with a flat fee MLS listing as they are to sell a traditional full-service listing. From an agent’s perspective, there is very little difference between the two. Some agents actually prefer dealing directly with the seller! We list hundreds of properties every year, and we have never heard of a case where an agent has boycotted flat fee MLS in Florida.
Will my flat fee MLS listing be displayed as a “For Sale By Owner” listing?
No. Your Florida flat fee MLS listing will look just like every other listing on the MLS. The MLS does not distinguish between flat fee MLS listings and traditional listings.
Do I have to offer a commission to buyers’ agents on the MLS?
Yes, a commission must be offered when listing on the MLS, even with flat fee MLS listings. Buyers’ agents are compensated by the commission offered on the MLS listing and they do not work for free! Any amount of commission can be offered, although the most common is 2.5%-3%. We recommend offering at least 2.5% to ensure your listing is competitive. For more tips on getting the most out of your flat fee MLS listing in Florida, check out our blog.
How long will it take for my house to sell?
The length of time a house sits on the market depends on many different factors, the most important of which is the price. Houses that are priced right, sell – regardless of condition! If your house is priced right you could start receiving offers within the first week it’s listed, but sometimes it takes longer. We recommend regular price reductions if your house is not selling. You should be getting at least 2-3 showings per week if your house is priced right. Check out our blog for more information on pricing your house correctly.
What if I have a question during the sale process? Will you be available to help?
Absolutely, and there is no extra charge for this! You shouldn’t have to pay extra to ask your real estate broker a question, even if it is a Florida flat fee MLS listing. The best way to ask a question is via email and we try our best to respond to all emails within one (1) business day.
Do you offer special pricing for repeat customers, investors, and house flippers?
Yes! Repeat customers pay only $150 for their flat fee MLS listing in Florida. If you are a repeat customer, please contact us for the coupon code to use at checkout.
How long does it take to get my flat fee MLS listing on the MLS once I submit the information to you?
We ask that you allow at least two (2) business days for us to get your property listed on the MLS. However, we can usually have it listed much sooner depending on how many other Florida flat fee MLS listings we’re working on at the time.
Can you help me price my property or tell me how much it’s worth?
We do not provide any advice on pricing for your flat fee MLS listing in Florida. In order to provide accurate pricing information, we would need to know your local neighborhood extremely well, and that’s just not possible with our large coverage area. Check out our blog for tips on pricing your property correctly.
Do you provide a yard sign for my property?
No, we do not provide yard signs for our flat fee MLS listings in Florida. Our focus is on getting your house listed on the MLS for a flat fee and providing great service, not selling yard signs.
We do not even use yard signs on our own properties because we find that most buyers are searching for homes on the Internet these days and signs are not nearly as effective as they used to be. Most calls you’ll get from yard signs will be from nosey neighbors and tire kickers who are not qualified to buy your house. The majority of qualified buyers are working with real estate agents, and those agents are looking on the MLS.
A big reason that yard signs are still popular with real estate agents is the same reason that agents still hold open houses – marketing and branding. Agents use signs and open houses as a way to drum up new business, not necessarily to find buyers for your house.
You are welcome to put up a “For Sale By Owner” sign if you would like. However, be prepared for other agents to call you trying to list your property. Calling FSBO signs is a common way that real estate agents try to find new listings.
Do you provide a lockbox?
No, we do not provide lockboxes. Lockboxes can be purchased at Lowe’s, Home Depot, or your local hardware store for less than what we could provide them to you for. We’re in the business of helping you list on the MLS for a flat fee in Florida, not selling lockboxes.
We do recommend that you utilize a lockbox for showings so that you do not have to be present. See our video on ShowingTime for more information.
Do you charge any fees at closing or any other fees besides the initial flat fee MLS listing fee?
No, you’ll pay just one upfront fee and nothing else when you list on the MLS in Florida with our flat fee MLS listing service. There are no hidden fees and we do not charge a fee or commission at closing like other companies.
Can I cancel my flat fee MLS listing in Florida at any time without a cancelation fee?
We do not charge cancellation fees or early termination fees if you choose to cancel your Florida flat fee MLS listing. However, the listing fee is non-refundable.
Will my Florida flat fee MLS listing show up on public websites like Zillow and Realtor.com?
Absolutely! Your flat fee MLS listing will show up on hundreds of major real estate websites.
Please note that we have limited ability to control how listings are displayed once they are syndicated outside of the MLS. Each 3rd party public website displays listings in a different way and handles leads differently according to their individual business models.
Will my contact information be displayed on the MLS listing? What about public websites like Zillow and Realtor.com?
Your contact information will be entered into the agent-only remarks section of the MLS listing. This section is only visible to agents who are viewing the listing on the MLS. The instructions will direct agents to contact you directly for questions, information, offers, etc.
The agent-only remarks section is a separate section from the public description that gets sent out to public websites like Zillow and Realtor.com. Per MLS rules, the public description cannot contain any contact information. Therefore, your contact information will not be sent out to public websites. It will be listed in the agent-only remarks on the MLS only.
Public websites will display List Now Realty as the real estate company that has your property listed and will display our contact information. However, with our live receptionist service that is included free with every Florida flat fee MLS listing, anyone who calls our office number will be immediately provided with your contact information, even on nights and weekends. Any email inquiries we receive will be forwarded to you as well.
Another thing to point out is that if the prospective buyer fills out a contact form on one of Zillow’s listings, Zillow may sell that inquiry to the highest bidder instead of sending it to us. This is completely up to Zillow and we have no control over it. The only thing we can guarantee is that if someone contacts us regarding your flat fee MLS listing, they will be provided with your contact information and any emails we receive regarding your listing will be forwarded to you.
Click here for a video with more information on this.
Will I be listed as the contact for showings on the MLS?
Yes, the agent-only remarks section on the MLS listing will instruct agents to contact you for showings. We can also set up ShowingTime if you would like showings to be scheduled automatically (recommended).
I received a confirmation that my property is listed on the MLS, but it is not showing up on Zillow or Realtor.com. What’s going on?
After we make your flat fee MLS listing active on the MLS, it can sometimes take up to 72 hours for public websites like Zillow and Realtor.com to pick up the MLS feed and start displaying your listing.
We usually see listings start to show up much sooner, usually within a couple of hours of making them active on the MLS. However, please allow at least 72 hours before contacting us regarding a listing not showing up. During this initial time period, we are very limited in what we can do. The typical response from the MLS, Zillow, or Realtor.com is “give it some more time”.
Are the photos I took with my phone good enough for the flat fee MLS listing?
Most photos that were taken with a cell phone or point and shoot camera are adequate. However, we recommend that you have a professional real estate photographer take photos of your property prior to listing your property. This usually only costs $200-$300 and it makes a huge difference. Everyone is shopping for homes online these days, so photos are extremely important. A couple of hundred bucks is a small price to pay to ensure your property is represented at it’s best. Check out our blog for more information on how important photos are for your flat fee MLS listing in Florida.
Can you recommend a professional photographer?
Unfortunately, because we cover such a large geographical area, it would be difficult for us to recommend a photographer in every area. We advise our clients to search the web to find a real estate photographer in their area.
What size photos should I upload for my flat fee MLS listing?
We recommend a resolution of 2,048px on the longest side. This is usually large enough to be displayed correctly across the internet while still having a manageable file size.
What are the MLS requirements for photos?
The MLS requires that the first photo is of the exterior front of the property or a water view from the property. Other than that, photos on your Florida flat fee MLS listing can be arranged however you would like.
We ask that you rename the actual filename in the order that you would like them displayed (i.e. 1.jpg, 2.jpg, 3.jpg, etc.). If you do not rename the files in this way, we cannot guarantee that they will be uploaded in any certain order.
Photos can also not be taken from other listings, community/HOA websites, or anywhere else. You must take the photos yourself or have written permission to use them. This is an MLS rule.
Why can’t I use photos I found on the internet or photos from a previous listing?
The MLS prohibits using photos that you did not take or do not have permission to use. Using screenshots or photos that you did not take yourself is unlawful and violates copyright laws. Since the MLS is displaying the photos, they are liable to ensure the photos were not used without permission. This includes photos from previous listings, screenshots from Google Maps, screenshots of satellite imagery, and photos of amenities taken from your HOA’s website. If you did not personally take the photo, you must provide written permission from the owner of the photo.
How many photos can I upload to my flat fee MLS Listing in Florida?
The MLS currently allows up to 100 photos to be uploaded to every listing. Unlike many other flat fee MLS companies in Florida, we do not charge you extra in order to upload the maximum number of photos. You get the maximum number of photos included with every listing.
What property defects do I have to disclose on a Flat Fee MLS Listing in Florida?
Defects that are not readily observable such as Chinese drywall, sinkhole activity, leaky roofs, and pest problems are considered material defects and MUST be disclosed to the buyer per Florida Statues.
We recommend putting the disclosures in writing and having the buyer sign off on them. This will be evidence that you did your part in making the disclosures required by law.
We provide seller disclosure forms and many other blank forms to our clients at no extra charge.
What’s the best way to write the description/public remarks for my Flat Fee MLS Listing?
According to a 2012 study by Point2 Homes, the following top 10 buzzwords were the most frequently used in the real estate industry:
- Hardwood floors
- Stainless steel appliance
- Your dream home
- Great room
- Priced to sell
- Must see
Do your best to describe the property in detail and use descriptive words so that prospective buyers can easily imagine themselves living there. Be sure to describe the property only – not people. Avoid anything that could be construed as discriminatory. We will review your remarks prior to listing on the MLS and we reserve the right to change anything that may violate Fair Housing policies.
Why did you change/remove the information I provided for my Florida flat fee MLS listing?
As members of the local MLS, we must abide by MLS rules and regulations. We review all of the information and remarks that sellers provide to us before listing the property. We reserve the right to modify and/or remove anything that violates MLS rules or fair housing laws. It is ultimately our license and MLS access that is on the line.
Other MLS rules that must be abided by include:
- The first photo must be of the exterior front of the property.
- Contact information, commission information, and lockbox codes cannot be listed in the public remarks.
- Real estate signs and/or For Sale by Owner signs cannot be visible in any photos.
- List price cannot be raised and lowered over and over again (yo-yo pricing).
- When a property goes under contract or sells, the MLS listing must be updated within 48 business hours.
What is the best way to handle showings?Should I be at the property or should I leave?
We recommend that you never be present during a showing unless you have to be – even if the property is owner-occupied. It makes things awkward for everyone. Instead, put a key to the property in a lockbox and leave during the showing. When you return home, remove the lockbox for safety reasons. Of course, if the showing is with a buyer who is not represented by a licensed agent, you’ll want to be there. We also recommend setting up ShowingTime for your listing (see video below).
Why am I not getting any showings on my flat fee MLS listing?
The most common reason that sellers do not get showings on their property is that their list price is too high. We recommend pricing your property competitively based on what similar properties are selling for in your area. We also recommend regular price reductions to keep your listing from getting stale.
Another reason for not getting showings is poor quality photos. We frequently see photos that are too dark or out of focus. It’s best to take photos of a bright, well-lit room. Resist the urge to take photos in portrait orientation – the MLS and other websites will put black bars on the sides. And remember to pick up any clutter before the photos are taken. No one wants to see a messy house. You might also consider having a professional real estate photographer take photos of the property before listing. This typically costs a couple of hundred dollars and can be well worth it for bright, vibrant photos that can be displayed online.
Another common problem we see is sellers who offer too little commission to buyers’ agents. Technically and ethically, buyers’ agents are not supposed to steer their clients to certain properties based on commission, but it absolutely happens. Most listings on the MLS (70-75%) offer a 3% commission to buyers’ agents. Around 20% of MLS listings offer a 2.5% commission. And 97% of MLS listings offer a 2.5% or higher commission. We often see sellers who offer less than 2.5% to save money. While we’re all about saving money, a commission that is too low can affect agents’ willingness to show the property. We always recommend a commission of at least 2.5% to ensure your listing is competitive.
For more information and tips on getting more showings on your property, check out our blog.
How do I know if someone calling me for a showing is actually a licensed agent?
You can verify if someone has a real estate license at www.MyFloridaLicense.com. It’s also a good idea to have the person text or email you a photo of their driver’s license so you can verify who you’re talking to. Oftentimes you can Google their phone number to see if it shows results that point to them. If you have any doubts, please contact us and we’d be more than happy to look into it for you. Do not give access to your property to anyone if you’re not 100% sure they are a licensed agent.
Another way to ensure that only licensed real estate agents have access to your property is to set up ShowingTime which we include for free with every flat fee MLS listing in Florida.
Can I access the MLS listing to make changes to my listing?
Unfortunately, there is no way for you to log in and access the MLS directly since it is only available to licensed real estate agents. However, we’re here to help! Just send us an email or reach out to us through this site and we’ll get the changes to your listing made for you right away. We allow you to make as many changes as your need at no extra charge!
How do I request a change to my Florida flat fee MLS listing? How soon will the change be made?
The best way to request a change to your flat fee MLS listing in Florida is via email. We strive to respond to all change requests within one (1) business day.
I made a change to my MLS listing but the change is not showing up on Zillow or Realtor.com. What’s going on?
Most changes to your Florida flat fee MLS listing will show up on public websites within a couple of hours of making the change on the MLS, however, it can sometimes take much longer in some instances.
If it has been over 72 hours, please contact us and let us know. Sometimes we’re able to refresh the feed on our end and sometimes we can make the change manually. In some cases, we’ll actually have to contact Zillow or Realtor.com directly and open a support ticket to have them resolve the issue. Either way, we will do everything we can to get the issue resolved for you.
Can I list an open house on my flat fee MLS listing?
Yes, just send us the dates and times! The MLS will also automatically syndicate the open house information to some, but not all, public websites like Zillow and Realtor.com.
While we’re happy to post open house dates on the MLS for any of our Florida flat fee MLS clients who request it, we recommend that our clients skip open houses. Learn more about how the internet has killed open houses on our blog.
Your website says “List Until It Sells” but the listing agreement is only for 11-12 months. What’s going on?
The initial listing agreement is for 11-12 months. This is because the MLS requires a listing expiration date. Also, per Florida law, we cannot sign folks up for an indefinite listing agreement. However, we will happily renew the agreement at the end of the 11-12 months at no additional charge, provided all of the terms of the initial agreement have been followed. Most properties sell well within the first 11-12 months if they are priced correctly and we rarely have to renew a listing agreement.
What is the best day of the week to list my property or make a price reduction?
Any day of the week is a good time to list on the MLS for a flat fee in Florida or make a price reduction to your existing listing, but if you do it on Thursday, it puts the listing right in front of buyers who are getting ready to look at properties over the weekend.
Please be sure to give us enough time to get the property listed or to make the price reduction. Allow two (2) business days for a new listing and one (1) business day for a price reduction.
Can you recommend a title company?
Absolutely! Our preferred title company for flat fee MLS listings in Florida is Green Line Title, Inc. While not a law firm, Green Line Title, Inc. is wholly owned by attorneys licensed by the Florida Bar with over 40 years of experience. Their office is located in Tampa, but they can handle transactions anywhere in the State of Florida. Much like listing your property with us, everything is handled via phone and email, and they’ll send a mobile notary right to your home or business so you can sign the closing documents.
Some additional benefits of working with Green Line Title, Inc. include:
- Lowest closing fee guaranteed – potential to save hundreds
- Keep more of your proceeds in your pocket
- Experience providing mobile/remote closings making it convenient for you when needed
- Advanced and integrated closing software making it more efficient and secure
- Real-time access to your closing file to stay informed and check status
- Policies issued through The Fund and Old Republic National Title Insurance Company, established and trusted companies for decades
- Licensed Florida attorneys with combined experience of over 40 years working the file
- As attorneys, they can appear in court and take curative action other title companies cannot*
- Available for legal representation to review contracts and paperwork for your peace of mind on closings we are not handling
*Additional fees may apply
Do you provide blank forms?
Absolutely! We provide free access to blank forms for all of our Florida flat fee MLS clients. You can access blank forms by clicking the Existing Clients button at the top right of our website.
Most of the time you will not need these forms since offers from real estate agents will be presented to you on the proper forms. You typically will only need blank forms if you were approached by a buyer who is not being represented by a real estate agent.
What is the listing process like once I submit my property information on the website?
Once you submit all of your flat fee MLS information through our website, upload photos, and make your payment, we will begin entering the listing information into the MLS. We will then send you a copy of the listing to review before it goes live. We can make changes to the listing if needed at this time. Once the listing is looking how you want it, we will send you the listing agreement for electronic signature. After it is signed by all owners we can make the listing active on the MLS. We recommend allowing two (2) business days for the entire listing process.
Do you list vacant land on the MLS in Florida?
Yes, just select the “Vacant Land” option during the listing process.
Do you list multifamily properties on the MLS in Florida?
Yes, just select the “Income Property” option during the listing process. We can list duplexes, triplexes, quadplexes, and 5+ unit properties.
Where can I see other properties you have listed on the MLS for a flat fee in Florida?
You can see all of our listings by clicking the Our Listings button at the top right of our website.
Can I review my flat fee MLS listing before it goes live on the MLS?
Yes, we will send you a copy of the listing to review before the listing goes live on the MLS. That way, you can review for accuracy and make changes if needed.
Who needs to sign the listing agreement?
The listing agreement must be signed by all owners of the property. We will ask for their names and email addresses during the listing process. If the property is titled to an LLC, corporation, or trust, the listing agreement must be signed by someone who is authorized to sign on behalf of the entity.
In which areas of Florida do you provide flat fee MLS services?
We provide flat fee MLS listings in 16 counties throughout Central and Southwest Florida. A map of our coverage area is shown below. We cover the counties shaded in blue, including:
How long can my public property description be on my flat fee MLS listing?
The MLS allows the property description to be a maximum of 3,500 characters. The description cannot contain anything regarding pricing, contact information, commission, etc.
How do I get started with listing my property on the MLS for a flat fee in Florida?
The best way to get started is by submitting your property information through our website by using the form below. You will be guided through a series of web forms that will allow us to collect your property information, photos, and payment. Once we have everything we will get started on your Florida flat fee MLS listing!